Examples of Brand Identity.
Image is the sum of all of the impressions people develop based on our personality and the reputation we transmit. When an activity grows, expands and builds in complex environments and new markets visual communication risks becoming involuntarily modified and incoherent, rapidly becoming confusing. At this point it becomes necessary to define a personal and clear visual identity aligned with modern times. All visual messages must communicate the “spirit” and with time create the “reputation” and “style” that distinguishes your activity.