The Brand
is an essential visual stimulus in creating Business Identity and the graphic tool which an organization uses to assure the ongoing quality of products and services. It’s form, geometry, color and proportions can stimulate subconscious impressions of efficiency, vitality, technology, organization, serenity, quality, kindness. The correct and appropriate Brand Identity developed through symbols and logos, colors and institutional images facilitates the success of the Business Image in all situations so as to always appear coherent, clear and precise.
