Image is Reality.
This is the result of our service. If the Image is wrong and our actions are good it is our fault because we are bad communicators. If the Image is right and reflects our poor actions it is our fault because we are bad managers. Without a clear focus on our Image we cannot communicate or mange.
There is only one chance to make a first impression.
The Image of a Business is a mosaic composed of an innumerable series of details, some more important than others. Our first impressions are generally the most penetrating and consequently the most difficult to eliminate (Primary Effect). The majority of experts agree that we form immediately opinions and we are uncomfortable when we are not able to create a precise position. Once we have formed our impressions we are reluctant to introduce important changes. We prefer to see new information as fragments of our original mosaic. If a Business communicates timidly, or worse, delivers confused messages the market will create its own ideas using all types of generalizations, rumors, bits of information arriving at a conclusion that could be distant from reality.
Good knowledge an favorable opinion.
Good knowledge and favorable opinion regarding a business are tightly connected. The most well known enterprises have a constant and coherent relationship with their markets. In general people have an open attitude towards organizations that they know best and with which they have ongoing visual interaction. At the same time businesses recognize that brand familiarity established in the market place supports enormously the sales team.
Image and reputation.
Image is the sum of all of the impressions people develop based on our personality and the reputation we transmit. When an activity grows, expands and builds in complex environments and new markets visual communication risks becoming involuntarily modified and incoherent, rapidly becoming confusing. At this point it becomes necessary to define a personal and clear visual identity aligned with modern times. All visual messages must communicate the “spirit” and with time create the “reputation” and “style” that distinguishes your activity.